Contest Campaign T-shirt Design

Project Type: Print Design
Client: New Hampshire Liquor Commission
Designed while working at wedü

Project Overview:
This t-shirt design was developed as part of a promotional contest. The campaign had several other pieces including in-store signage, digital and social marketing, as well as a website. The t-shirt creative’s whimsical aesthetics brought humor to the project and helped to draw interest and awareness leading to consumer engagement.

My Roles:
•  Lead designer
•  Team collaboration and ideation